Privacy Policy - Keido Labs Ltd
Website: keidolabs.com
Company: Keido Labs Ltd
Last Updated: February 7, 2026
Overview
Keido Labs Ltd ("we," "us," "our") operates keidolabs.com, a content hub for AI Psychology research, thought leadership, and company information.
This Privacy Policy explains how we collect, use, and protect information when you visit our website.
Important: This policy covers keidolabs.com only. Our product platform (EmpathyC) has a separate privacy policy at empathyc.co/privacy.
What Information We Collect
1. Analytics Data (via Google Analytics 4)
We use Google Analytics 4 (GA4) to understand how visitors use our website. This collects:
- Pages you visit
- Time spent on site
- Device and browser type
- Approximate location (city/country level, not precise)
- Referral source (how you found us)
GA4 uses cookies to track this information. You can opt out using browser settings or the Google Analytics Opt-out Browser Add-on.
Data processor: Google LLC Privacy policy: https://policies.google.com/privacy
2. Newsletter Subscriptions (via Substack)
If you subscribe to "The Psychologist's Lens" newsletter, you provide:
- Email address
- Name (optional)
Newsletter subscriptions are processed and stored by Substack. We do not store your newsletter subscription data separately.
Data processor: Substack Inc. Privacy policy: https://substack.com/privacy Your rights: You can unsubscribe anytime using the link in any newsletter email.
3. Contact Form Submissions (via HubSpot)
If you contact us through a form on our website, you provide:
- Name
- Email address
- Company (optional)
- Message content
This information is processed through HubSpot and used only to respond to your inquiry.
Data processor: HubSpot Inc. Privacy policy: https://legal.hubspot.com/privacy-policy
4. Hosting and Technical Data (via Vercel)
Our website is hosted on Vercel. Standard server logs may include:
- IP address
- Browser type
- Access times
This data is used for security, performance monitoring, and technical operations.
Data processor: Vercel Inc. Privacy policy: https://vercel.com/legal/privacy-policy
How We Use Your Information
We use collected information to:
- Improve website content and user experience (analytics)
- Send you newsletter content you subscribed to (Substack)
- Respond to your inquiries (contact forms)
- Maintain website security and performance (hosting logs)
We do not:
- Sell your data to third parties
- Use your data for advertising beyond our own content
- Share your information except with the service providers listed above
Your Rights (GDPR, CCPA, UK DPA)
You have the right to:
- Access: Request a copy of data we hold about you
- Deletion: Request deletion of your data
- Correction: Request correction of inaccurate data
- Opt-out: Unsubscribe from newsletters or disable analytics cookies
- Portability: Request your data in a portable format
To exercise these rights: Email us at: hello@keidolabs.com
For newsletter data (handled by Substack), you can manage your subscription directly through Substack or contact us and we'll facilitate.
Data Retention
- Analytics data: Retained according to GA4 settings (default: 14 months)
- Newsletter subscriptions: Retained until you unsubscribe
- Contact form submissions: Retained for up to 2 years or until you request deletion
- Server logs: Retained for up to 90 days
International Data Transfers
We are based in the UK. Some of our service providers (Google, Substack, HubSpot, Vercel) are based in the United States.
These providers use Standard Contractual Clauses (SCCs) and other mechanisms to ensure GDPR-compliant data transfers.
Cookies
We use cookies for:
- Analytics (GA4): To understand website usage
- Functionality (Vercel): To maintain session state and performance
You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.
Children's Privacy
Our website is not directed at children under 16. We do not knowingly collect data from children.
If you believe we have collected data from a child, contact us at hello@keidolabs.com and we will delete it.
Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date.
For material changes, we may notify newsletter subscribers via email.
Contact Us
Email: hello@keidolabs.com
Website: https://keidolabs.com/contact
For product-related privacy inquiries (EmpathyC platform), see: https://empathyc.co/privacy
Company Information
Company Name: Keido Labs Ltd
Company Registration Number: 16805440
Registered Office: Central Tech, 31 Russel Street, Liverpool, UK
Place of Registration: Registered in England and Wales
Service Providers Summary
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics 4 | Website analytics | https://policies.google.com/privacy |
| Substack | Newsletter delivery | https://substack.com/privacy |
| HubSpot | Contact forms, CRM | https://legal.hubspot.com/privacy-policy |
| Vercel | Website hosting | https://vercel.com/legal/privacy-policy |
Last reviewed: 2026-02-07